Small scale industries has been regarded as the industry that rely solely on the things that are “normal” and with almost no innovation. This kind of thinking pattern even ironically also owned by the perpetrators themselves. During this time, micro and small industries are always identical to the pattern of traditional managerial likely chaotic, ranging from production management, financial management to marketing management.
Rare in the industry and micro level are aware enough to apply modern management in their businesses. Fortunately, this mindset began to change somewhat. Many small entrepreneurs who have started to understand the benefits of the Internet on their business. What are the benefits of the internet for the progress of these efforts? It should be understood that internet marketing is a shortcut for small and medium industry. By taking the benefits of the internet, the world of micro and small enterprises can reap greater profits.
A. The Internet allows small businesses to market their industry their efforts with an intensive, efficient and effective. Compared to newspapers or magazines, the Internet has the reader hundreds of times larger. One-time exposure on the internet, advertising of small industries can be read by tens of thousands of people. They no longer have to create ads in the newspaper that costs can be so expensive and the end will only increase operating costs.
2. With the internet, small industries can open an online store. Opening the online shop are obviously more expensive than renting a place to open a store. Owners of small industries can also maximize the various facilities in the world of internet marketing to make internet users aware of their online store.
Given the magnitude of the role of the global internet marketing for businesses, including small and micro industries, it is time for you (business people) to know the ins and outs of internet marketing world in detail. You can learn it yourself or ask one of your staff to learn and practice them in your company. One of the things that absolutely must be known to the world of internet marketing is SEO. SEO stands for search engine optimization or search engine optimization. With SEO, the website of your online store will be easily detected by search engines like Google, Yahoo!! or other search engines.
You also need to understand the importance of creating links for your website to other websites. By creating a link, the process of internet marketing for your business will be more smoothly. The more people know about your site, people will be more interested. Increased visits to our online store is expected to increase our sales. Customers will understand a lot about the products that we have a variety of strengths through our site. If possible, make sure your site has interactive features that customers can order online.